Rapala Crush City Avatar Shad offers a unique design that produces a lifelike swimming motion and simply gets bit. Molded with a segmented body, center fin, and molded soft bill, the Avatar Shad moves through the water with a natural kicking action, side-to-side head movement, and body roll that perfectly mimics a live baitfish. The Super TPE material is extremely durable and poured with a custom combination of color, flake, salt, and scent, which creates unique colors and a dynamic swimming motion.