Since Rep Your Water's inception in 2011 they made conservation a key component of the business. The design as well as the conservation partners started in Colorado. RYW teamed up with Colorado Trout Unlimited within a few weeks of selling the first hats and the list of products and conservation partners has grown from there. RYW now donates 3% of every gear purchase whether bought from RYW directly, one of their retailers or conservation partners.

As of April 2022, RYW has donated more than $340,000 to conservation partners. In addition to Colorado Trout Unlimited, RepYourWater donates 3% of sales of corresponding designs to the following conservation partners: Trout Unlimited chapters of Colorado, Wyoming, New Mexico and the TU Southeastern Conservation Project; Backcountry Hunters and Anglers Chapters of Alaska, Southwest US and Montana; the Wild Steelhead Coalition, Idaho Wildlife Federation, The Bonefish and Tarpon Trust, Driftless Area Restoration Effort, Eastern Brook Trout Joint Venture, Atlantic Coastal Fish Habitat Partnership and the Great Lakes Regional Center of NWF and also to Climate Neutral who certifies RepYourWater as Carbon Neutral as we work together towards a solution to the climate crisis.