The Strike King Red Eyed Shad 1/2oz is a lipless crankbait that is effective for a wide range of fish species. It is popular for largemouth and smallmouth bass, walleye, pike and much more. The Red Eyed Shad puts off incredible action and features a detailed paint job, premium hooks, and 3D eyes. The free floating rattles provide the best action and sound of any lipless crankbait on the market.