The AA’s Shad Series is now hand-poured in 10 sizes and 45 stock colors. What sets these shad tails apart is their complete action package: when rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. The AA Shads produce a subtle body roll, which adds flash to the lure when it’s falling through the strike zone or being cast and retrieved, resulting in more strikes. New for 2012, AA’s celebrates its 30th year of Hand Pour excellence with a Special Edition Swimbait Series. They feature a realistic lifelike scale pattern, the AA logo, and a new slimmed down profile.