PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. ? The material releases a super-charged scent field attracting fish in a way never before seen ? Designed to slow down fall rate for more time in the strike zone ? Ribbed body provides more surface area for greater scent dispersion ? Great summertime deep fishing worm ? The soft yet durable material provides for life-like action and easier hook-ups.