The PC11-710 is an 11 inch flasher with an ultraviolet blade with plaid tape on top. It is a good salmon producer in this flasher series. The ProChip 11 series is the fastest growing flasher series in the Pro-Troll line. The diagonal kicker fin on the back gives this flasher a lot more action particularly at slow speeds than a conventional 11 inch flasher. The electronic EChip adds another big fish catching advantage.