Fitted with an EChip that gives off a tiny electrical pulse with every tail kick of the flasher, the Pro-Troll ® ProChip Flasher adds deadly ionic attraction to your hootchie or squid. Bottom is embossed in silver, while the top is fitted with glow tape. Superior rotation, augmented by a diagonal agitator fin that causes an erratic action big predators just can't ignore. Convenient and easy to use " the Pro-Troll ProChip Flasher never wears out, and a single EChip can be used on several different lures. A breakthrough in fishing technology Stimulates predatory instincts in game fish Increases the number of strikes and fish caught Convenient, easy-to-use, no-maintenance device Never wears out.