Sierra Gold formula catches more and bigger trout! Fish don't just bite...they aggressively strike! Sierra Gold features special combination of scents, amino acids and vibrant colors. Bait has a soft, but elastic texture that easily molds and holds to your hook. Won't easily cast or wash off when fishing. Powerful scent and flavor attractors slowly release into the surrounding water to attract trout from near and far, stimulating fish to strike. Simply put...trout can't resist Sierra Gold.